Natasha Bedingfield – Unwritten
There was a brand meeting, of that I’m sure. Flow charts and powerpoint presentations and laminated handouts with focus group polling. Because of course
this piece of corporate motivation nonsense couldn’t have been born from an actual, creative mind. Right?
“So we’re launching her stateside. What image do we want to push for this sweet, middle-class British woman?”
“It’s about keywords. Demographic appeal. Emotive performance values.”
“Yeah, yeah. So, like, she’s fun
“Frolicking in corn-field fun.”
“And she’s chaste
“Totally Christian – so no hot make-out action.”
“But, like, flirtatious looks to some hot guy. Make her relatable
“And diverse! Sure, she’s making lily-white acoustic girl pop, but if we put an urban choir in, it’ll show how inclusive
“Don’t forget the children and old folks!”
Watch the horror ensue at AOL music Download
Buy ‘Unwritten’ from CD Wow
Son of Dork – Ticket Out of Loservile
So, like, this is totally a ‘reinvention for the USA market’ week! A song that isn’t so much influenced by Blink 182, as built from their bouncingly nasal skate-rat-pop-punk detritus, plus a good dose of the Busted ‘one-two-three-four!” glee. 'Lil' James has certainly learnt his lesson from the 'Busted Do America' debacle of yesteryear: the suburban, middle America-set video is nought but a homage to Star Trek geekery, jocks, cheerleaders and prom. The pesky kids rock out in their garage! They get beaten up by football players! They wear NFG shirts! They’re from Southend-On-Sea! In, like, Essex. Oh well, dude’s totally rocking the aesthetic.
Visit the Son of Dork homepage
and see the vision of world domination in flash graphics.